Concept Development

The first stage of the NPD process is concept development, where we work with you to understand your vision for the product. Our experienced team of product development professionals will work with you to explore the product's intended purpose, target market, and unique selling points. We'll also help you determine the best product format, packaging, and branding. Once we have a clear understanding of your vision, we'll move on to the next step of the process. 

• Market Research: Conduct market research to identify the needs, preferences, and trends in the target market.

• Idea Generation: Brainstorming and generating ideas for new cosmetic products that address the identified market needs and preferences.

• Concept Screening: Evaluate the generated ideas and select the most promising ones based on their feasibility, market potential, and alignment with the brand's values and vision.

• Concept Development: Develop the selected concept further by creating a detailed product brief that outlines the product's features, benefits, packaging, and positioning in the market.