New Product Development

The NPD process is a complex and challenging journey that requires attention to detail, expertise, and experience. We're proud to offer a comprehensive range of services to help you bring your vision to life. From concept development to launch, we'll work with you every step of the way to ensure the success of your product. Contact us today to learn more about our NPD services.

Concept Development

The NPD process begins when a client comes to the office with an idea for a new cosmetic product. The first step is to conduct a thorough assessment of the idea's viability, including evaluating the potential market demand, competitive landscape, and technical feasibility.

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Formulation Development

We can help you develop customized formulations that meet your specifications and deliver the performance and quality you need.

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Quality Control

During this phase, the manufacturing team produces the finished product while the quality control team monitors the manufacturing process to ensure that the product meets the desired quality standards. 

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Packaging and design

While the product undergoes testing and evaluation, the packaging and design team works on creating the final packaging design for the product.

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This includes sourcing raw materials and packaging materials, setting up production lines, and creating quality control procedures to ensure that the finished product meets the desired specifications. 

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Product Launch

As the product nears completion, the marketing team begins to plan the product's launch. This includes developing a marketing strategy, creating promotional materials, and identifying distribution channels. 

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Overall, the NPD process is a complex, multi-step process that requires close collaboration between various teams, including R&D, design and packaging, manufacturing, and marketing. By following a structured process and leveraging the expertise of each team, it's possible to create a successful new cosmetic product that meets the needs of the target market and achieves business objectives